This book is about the failure of successful companies to stay atop their industries in the face of market and technological change. It proposes managerial solutions to address and harness these disruptive technologies.
This book is a core text for the APMG Professional Services Professional – Authority (Technical) certification, which is the world’s only non-vendor certification programme that develops the consultant of tomorrow. It provides key reading for the Foundation exam.
The primary thesis of The Innovator’s Dilemma is that the management practices that allow companies to be leaders in mainstream markets are the same practices that cause them to miss the opportunities offered by disruptive technologies.
Part One describes both the processes through which disruptive technologies supplant older technologies and the powerful forces within well-managed companies that make them unlikely to develop those technologies themselves.
Part Two offers a framework, based on four Principles of Disruptive Technology, to explain why the management practices that are the best for exploiting existing technologies, are anti-productive when it comes to developing disruptive ones. He suggests ways that managers can harness these principles, so that their companies can develop the new technologies that are going to capture their markets in the future.