Study material

Practical People Engagement: Leading Change through the Power of Relationships

Paperback

By Patrick Mayfield
Publisher: Elbereth Publishing Limited
Available in: English
Total pages: 284
ISBN: 9780992711412

This book is

required for Catalyst

Practical People Engagement provides guidance and a set of principles for effectively engaging and managing stakeholders.

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Readable, practical and written from a sound research base.

Mark Withers, CIPD and Mightywaters Consulting

Any Agile project needs to put significant effort into the way team members communicate but the most successful of those will also employ many of Patrick’s tips to communicate most effectively with all who should be involved.”

Julia Godwin, DSDM Director

Overall a great read and broad coverage of the subject.

Stephen Jenner, author of 'Managing Benefits'

Practical People Engagement: Leading Change through the Power of Relationships

by Patrick Mayfield

Table of contents

Chapter 01:
- A better way
Chapter 02:
- Seeing the bigger picture
Chapter 03:
- Seven principles of stakeholder engagement
Chapter 04:
- The six engagement hats
Chapter 05:
- The power of Why
Chapter 06:
- Collaboration
Chapter 07:
- Story-telling
Chapter 08:
- Agile
Chapter 09:
- The Who Step: Knowing your stakeholders
Chapter 10:
- The How Step: Shaping your engagement
Chapter 11:
- The When Step: Planning your messages
Chapter 12:
- The Engage Step: Doing it
Chapter 13:
- The Adapt Step: Measure, adapt, improve

This book is the source reference for the international APMG Stakeholder Engagement certification. It is also a core text for the APMG Professional Services Professional – Catalyst (Operational) Foundation certification, which is the world’s only non-vendor certification programme that develops the consultant of tomorrow.

Key features

Provides guidance and a set of principles for effectively engaging and managing stakeholders.
Includes a rich source of practices and techniques to help professionals get better results from the change they are trying to lead.
Underpins the APMG Stakeholder Engagement and Professional Services Professional – Catalyst certifications.